Sales & Marketing

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In the competitive and ever-changing world of financial services, sales and distribution has never been so important.

Having the right sales team and leadership in place is instrumental for success regardless of pricing, performance and technology. Distribution strategies must keep up with the changing needs of clients and intermediaries meaning that sales teams must consistently adapt their strategies and play a crucial part in the feedback loop helping to shape propositions and pricing in order to stay current and relevant.

We have a demonstrable track record sourcing top performing Heads of Sales whether global, country, channel or sector specialists, retail or institutional. Our clients benefit from the intensive work we have undertaken over two decades to build relationships with the highest performing individuals across our core markets. We are well placed to advise clients on strategy, expectations, asset flows, remuneration and market insights that allow our clients to plan, retain and hire exceptional individuals who can make a fundamental difference to their organisations.

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Marketing’s profile and importance has risen to unprecedented levels within financial services.

The most effective financial service firms are those who see the power and value of marketing. Embracing digital transformation, AI, data, metrics & analytics, personalisation, content marketing and marketing automation significantly increases effective client insight, client engagement and overall revenue generation.

As we look to 2020, marketing will no doubt continue to improve digital, content and product marketing functions, whilst advocating the importance of improving customer experiences. Increased focused will be placed on measuring the financial impact of these experiences. There will be an increased adoption of artificial intelligence, a premium placed on mastering data management and advanced analytics, a heightened focus on real-time customer engagement and a need to deliver detailed measurement of results. The industry’s appetite to explore and hire innovative marketers from both in and outside of financial services will continue. Finally, the time has finally come for marketing departments within financial services to move from being viewed as a cost centre to being a revenue centre.

Our marketing practice has extensive experience of helping recruit sought after senior marketing and digital talent. 

This includes introducing our clients to seasoned marketers and digital specialists both in and outside of financial services, if required. We have recruited countless leadership roles, including Chief Marketing Officers, Digital Heads, Marketing Directors, as well as heads of Data, Product Marketing, Content, Corporate Communications and Channel/Integrated Marketing.

Our practice also has significant research capabilities. Hanover produce annual marketing compensation surveys, marketing mapping across different geographies and are increasingly involved in succession planning. We offer a consultative service to our clients which includes carrying out competitor analysis, providing advice on how to structure marketing functions (in comparison with key competitors) and hosting events covering current topics.

Diversity & Inclusion

The marketing functions continues to support and promote diversity and inclusion in the workplace by successfully producing diverse shortlists.

We have taken practical steps in tackling the acute lack of women in executive positions and building our pipeline of high-performing women.

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Our service offering

We know that people are your biggest asset. At Hanover, we offer a range of services designed to flex to your specific business requirements.

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