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Case Study

Developing Leadership Potential in Franchise Directors for Global Behavior-Change Platform

One of the world’s largest behaviour-change platform recently engaged Hanover to help them develop Franchise Directors across the UK.

The structure of the franchise network had recently been consolidated. This meant that some Directors were now responsible for bigger regions as well as running their own business within them.

The UK Sales Director asked us to speak in depth to key stakeholders and high-performing Franchise Directors to understand what’s required for success.

This ‘DNA’ was described as a set of leadership behaviours against which selected Franchise Directors were benchmarked using Lumina Spark and a behavioural interview.

Comprehensive individual and composite feedback identified strengths and development priorities tailored to the demands of the Franchise businesses and their relationship with the client.

Positive feedback has led to conversations with other senior leaders as to how Hanover can help them to develop their teams in a similar way, working closely with client’s central HR function.